I think the site needs slighly better structuring. I read the whole page and it didn't have a single ORDER NOW button anywhere. I had to scroll right up to the top of the page again and then navigate my way to the ordering page, which in itself wasn't too clearly marked. The link could be titled "Buy DVD's" or "Order Now". I thought the page was a bit plain.
No contact details, terms or returns policy would also stop me from ordering.
J